Unit 16: Introduction to Mailchimp, Follow.it, and Pingler

Introduction:

You don’t want your readership to be superficial or simply be a passerby. In any kind of business, you need long-term customers and repeat business in order to stay afloat and be successful. For this reason, one of your tasks is to engage or tie in your readers with your blog. This is where an email marketing platform like Mailchimp comes in handy.

MailChimp

mailchimp.com

Mailchimp helps businesses design, send, and analyze email campaigns, automate marketing tasks, and manage customer relationships. It offers tools for audience segmentation, personalized messaging, campaign analytics, and e-commerce integration, making it popular for businesses of all sizes looking to enhance their marketing efforts.

Aside from sign-ups and opt-in newsletters, another way to get your readers in constant contact with your blog is to have them sign up for your feed. Once you start getting sign-ups you will find it helpful if you have a way of managing and monitoring your feeds. Enter Follow.it and Pingler!

Follow.it

follow.it

Follow-it is both a WordPress plugin and a website offering tools for tracking user interactions. The plugin helps monitor form submissions, user behavior, and other key events on your site. The Follow-it website provides additional services for email tracking, lead tracking, and conversion tracking, offering insights into user engagement and marketing effectiveness.

Pinger

pingler.com

Pingler gives a turbo boost to every blog post you make, getting the word out around the internet. You have to sign up for the service, and you can enter a specific number of blog networks or even search engine bots into a list. (The number depends on whether you are using the free or paid service.) This list is tied to your own blog.

When you create a post, Pingler pings your list, immediately notifying these sites that there is a new post. This enables those sites to register your new post instantaneously and more effectively than if they waited around for the search engine spiders to pick it up the conventional way.