Unit 15: Promoting with X, Facebook, LinkedIn, and More

Introduction:

Now that you have your blog set up, you need to connect it to your social media accounts, and vice versa.

X (previously known as Twitter)

One of the biggest strengths in using X is the button at the end of each article encouraging other people to share or tweet your post. X can also be used to connect with people where you follow people (i.e., potential readers and clients) and other people follow you. When people are following you, they have voluntarily signed up for you. This means that you are less of a stranger to them and helps build your credibility. It is also a vehicle for giving your readers up-to-the-minute updates or calls to action. X can be a great tool for coming into contact with like-minded individuals that you've never met before, as a light and non-threatening way to start and foster new online relationships.

read the pages mentioned The following pages in your e-book suggest some meaningful ways to use X in combination with your blog: 29, 54, 64, 119, 148, 152, 153, 155, and 157.

Note: The following resources are no longer available:

  1. On page 89, http://cli.gs/
  2. On page 90, http://tweetmeme.com/about/retweet button
  3. On page 152 and 155, TweetBeep.com
  4. On page 153, Posterous.com

LinkedIn

LinkedIn is a professional network and can be a good way to attract some larger supporters to your blog, depending on the nature of the topic. Due to its professional nature, LinkedIn is a credibility builder and its groups can be utilized to gather your professional peers around industry topics of interest, while slowing migrating those professional peers to your blog or site content using reference links. This way they might become frequent readers and promoters.

Facebook

Facebook is the biggest social network. With Facebook you implement many of the same methods you use on X. You can also integrate your blog into your Facebook page.

When you create a new blog post it automatically publishes on your Facebook page. It then appears on the news feed of those who “like” your Facebook page.

Graded Assignments

Unit 15

  1. Demonstrate two ways you have used X (formerly known as Twitter), Facebook, or LinkedIn in conjunction with your blog.
  2. Log in to Moodle and post your links.
Note: If you cannot demonstrate this with a link, please include a screenshot.