Unit 16: Introduction to FeedBurner and Pingler
You don’t want your readership to be superficial or simply be a passerby. In any kind of business you need long-term customers and repeat business in order to stay afloat and be successful. For this reason, one of your tasks is to engage or tie in your readers with your blog.
Aside from sign-ups and opt-in newsletters, another way to get your readers in constant contact with your blog is to have them sign up for your feed. Once you start getting sign-ups you will find it helpful if you have a way of managing and monitoring your feeds. Enter Feedburner and Pingler!
Feedburner tracks your subscriber traffic and usage and enhances your feed with more robust features.
Pingler gives a turbo boost to every blog post you make, getting the word out around the internet. You have to sign up for the service, and you can enter a specific number of blog networks or even search engine bots into a list. (The number depends on whether you are using the free or paid service.) This list is tied to your own blog.
When you create a post, Pingler pings your list, immediately notifying these sites that there is a new post. This enables those sites to register your new post instantaneously and more effectively than if they waited around for the search engine spiders to pick it up the conventional way.