(should be already read, but mentioned here as a future reference)
Links
[1] https://www.studyanywhere.ca/sites/default/files/courses/209/documents/blogging-for-business-textbook.pdf
[2] https://www.business.com/articles/small-business-blogging-5-reasons-it-works-and-tips-for-execution/
[3] https://www.singlegrain.com/blog-posts/blogging/7-tips-creating-killer-blog-posts-no-one-else-writing/
[4] http://www.smashingmagazine.com/
[5] https://wordpress.org/support/article/trackbacks-and-pingbacks/
[6] https://blog.hubspot.com/marketing/blogging-for-seo
[7] https://www.wpbeginner.com/start-a-wordpress-blog/